Job title: Executive - Marketing

Location:Bellandur, Bangalore

Company Overview:Welcome to Neev Academy, a full continuum IB school located in the heart of Bangalore, India.We have been providing a high-quality education to students since 2005. At Neev Academy, we believe in the importance of lighting a fire for lifelong learning, and strive to provide a rigorous and intellectually challenging education that fosters self-confidence and creativity in our students.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
• Proven experience in marketing, preferably in the education sector or related industries.
• Strong understanding of digital marketing principles, tools, and platforms.
• Excellent communication, interpersonal, and leadership skills.
• Ability to think creatively, strategically, and analytically.
• Proficiency in marketing analytics and data-driven decision-making.
• Demonstrated ability to manage multiple projects and deadlines effectively.
• Commitment to the mission and values of the school.
• Flexibility to work evenings and weekends as required for events and activities.

Key Responsibilities:

Develop Comprehensive Marketing Strategies:

• Collaborate with school leadership to establish short-term and long-term marketing goals aligned with the school's mission and vision.
• Conduct market research and analysis to identify trends, competition, and opportunities for growth.
• Develop comprehensive marketing plans encompassing digital marketing,traditional advertising, events, community engagement, and public relations.

Brand Management:

• Oversee the school's brand identity, ensuring consistency across all communication channels and materials.
• Develop and maintain brand guidelines and standards for internal and external use.
• Implement strategies to enhance the school's reputation and visibility within the community and beyond.

Digital Marketing and Social Media Management:

• Develop and implement digital marketing campaigns across various platforms,including social media, email marketing, and search engine optimization (SEO).
• Manage the school's social media accounts, creating engaging content, monitoring interactions, and responding to inquiries and feedback.
• Analyze digital marketing metrics and leverage insights to optimize campaigns and improve ROI.

Enrollment and Admission Support:

• Collaborate with the admissions team to develop marketing materials and strategies to attract prospective students and families.
• Organize and participate in admission events, open houses, and school tours to showcase the school's offerings and facilities.
• Track and analyze enrollment data and trends to identify areas for improvement and growth.

External Relations and Partnerships:

• Cultivate relationships with local businesses, community organizations, educational partners, and media outlets to promote collaboration and sponsorship opportunities.
• Represent the school at relevant industry events, conferences, and networking functions.
• Seek opportunities for media coverage and press releases to highlight the school's achievements, programs, and events.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact and achieve objectives.
• Monitor expenses, track ROI, and prepare regular reports for school leadership on marketing performance and initiatives.